At the end of January, The Economist started distributing its content on Line, joining the ranks of news organisations such as The Wall Street Journal, BBC and Mashable.
Now, six weeks after The Economist became active on Line, it has almost reached 100,000 subscribers (98,738 at the time of writing), after publishing 249 posts.
The number of total monthly active users on Line reached 215 million in December 2015, according to figures released by the company on January 28.
Denise Law, community editor at The Economist, said the goal is to access markets where the title doesn't necessarily have a big presence, such as Myanmar, Cambodia, South Korea, Hong Kong and Saudi Arabia.
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