Online dating in the us industry market research report
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That changed in March 2015 when Match Group rolled out a premium version of Tinder, priced in a range of $9.99 to $19.99 monthly.
"The strength of Match Group right now has been the Tinder results. It's in the zeitgeist." Tinder had 1.23 million paid members as of June 30.
For Tinder mobile app users, it's all about swiping right or left on their smartphones, thereby signaling whatever interest they may have in meeting potential dating partners.
For shareholders in Tinder-owner Match Group (MTCH), it's all about how many Tinder users will pay up. Until early last year, Tinder was little more than a free mobile app, one of many dating apps that use Facebook (FB) links to verify users.
The observations in this report reflect the views of these users which, while accurate for this population, may not be representative of the overall population. With Valentine’s day approaching we wanted to see what users thought of two of the most popular and heavily promoted online dating services: and e Harmony.