Internet dating uptake by country Live unregistered free cam sex chat
The research shows easier access to the internet is a driving factor for the predicted online dating boom, with web access among 18 to 64-year-olds more than doubling over the past decade - 43 per cent to 88 per cent.
And the stigma usually attached to online dating has dropped in recent years as Brits live more of their lives on the web, with over half of people claiming they would use internet dating if they became single.
But is dating online that different from the traditional methods on a psychological level?
For those actively looking for a relationship (or at least no-strings fun), there is no shortage of websites available, from straight up dating sites like OKCupid, e Harmony and Match to niche communities like Tastebuds (music matching), JDate (for Jewish singles) and even the eyebrow raising Clown Passions (you can guess).
A recent paper from the Association of Psychological Science was pretty clear that there's little evidence for any matching algorithm's scientific merit ("no compelling evidence supports matching sites" claims that mathematical algorithms work"), but the OKCupid users I spoke to generally seemed to believe there was something in it -- even if it was just filtering out their polar opposites.