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Before you join, the app has to approve you as a member (a slightly daunting process) or you have to be invited.
If you want to unlock certain features you either have to pay or invite other to join.
“People are so used to seeing professional, airbrushed photos in the media so a selfie will almost always look really amateurish and like you don’t care.” The Zoosk survey also found that men who used the words ‘baby’ and ‘beautiful’ in their first message to women were 10 and 13 per cent respectively less likely to get a response.
Expressing an interest in particular hobbies appeals to prospective dates, too.
"Men prefer physical fitness in women gained via yoga, aerobics and gym, not via rugby and bodybuilding," explains Prof Khan, "while women prefer bravery, courage and a willingness to take risks rather than kindness and altruism in their partners." Another recent study showed that words such as "skiing", "yoga" and "the ocean" help men get dates; "sweet", "running" and "dance" help women get dates online. Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".
At first people were drawn to the app for its simplicity - users can swipe left to decline and right to approve a date. Now, it seems you can’t go anywhere without meeting couples who got together though it.
The app’s best quality is undoubtedly its sheer amount of users – there are 50 million active ones, so it’s unlikely you’ll run out of potential matches.
Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).